From the category archives:

Marketing

photo of wheels without bike (theft)

A discussion about the risks and rewards of online video tours for real estate listings.

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Video, discussion on online marketing for REALTORS® and why things currently suck.

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This morning I was listening to a real estate website sales rep give a presentation on their website technology. It got me thinking that after all this time online real estate marketing still sucks. The reason it sucks is because everybody has essentially the same web site with the same set of features.  This is the problem.  When a realtor [...]

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Another great seminar from TED, Seth Godin gives a great talk about being remarkable, marketing to Otakus and the changing nature of marketing. Seth is my favorite marketing speaker. This talk is worth the watch:

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It breaks my heart to see blogs with great content languish in utter anonymity, devoid of comments, saddled with a seven-figure alexa traffic ranking, and rotting in pagerank purgatory. Well, no more, I say! Here’s what to do… read more | digg story

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